at the Web & Technology awards, sharing the title with frequent collaborator Max Fills. Film Highlights
By fall 2024, Hailey quietly reduced her personal posting schedule from 7 days/week to 4 days/week. She revealed she had hired two junior editors and was incubating a small talent management arm, Rosebud Collective , to help other creators from her network negotiate better rates.
| Platform | 2024 Strategy | Result | | :--- | :--- | :--- | | | Raw, unscripted 15-30 sec takes. Focus on relatability & sound trends. | 2 viral videos (1M+ views each) per month. | | Instagram | High-production carousels & long-form Reels. Used the “Close Friends” story feature for exclusive rants. | 25% increase in story replies. | | YouTube | Vlog-style deep dives (20+ min). Repurposed TikTok series into longer documentaries. | Consistent 100k+ views per video. |
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