Iss Pyaar Ko Kya Naam Doon Ek Baar Phir had a significant impact on the Indian television industry. The show:

Modern OTT shows may have explicit scenes, but nothing beats the slow-burn tension of a TV drama where a single hand-touch sends sparks. Ek Baar Phir mastered the art of "longing looks."

As a Star Plus property, the definitive global home for Iss Pyaar Ko Kya Naam Doon Ek Baar Phir is Disney+ Hotstar.