WWE 2K Battlegrounds is designed to be an arcade brawler, but the progression system can be a bit of a slog. While playing through the Campaign is fun the first time, it is the primary way to unlock the bulk of the roster.
What are you using (Steam, Epic Games, PS4, Xbox)? What error message (if any) are you currently seeing?
The core gameplay loop of WWE 2K Battlegrounds involves earning "Battle Bucks" or "Golden Bucks" through gameplay to unlock superstars, vanity items, and arena gear. While this provides a sense of progression, many players prefer the "sandbox" approach immediately.