This was a deliberate strategy. By dressing like a widow (though she never married) or a renunciate, she contrasted herself with the corrupt, colorful politicians of the era. It said: I am here to serve, not to seduce.
Often kept long and styled in loose waves, sometimes with flowers, or in a neat bouffant, popular in the 60s/70s. This was a deliberate strategy
Jayalalithaa entered the film industry at just 15 years old with Vennira Aadai (1965). Her fashion in this era was defined by innocence and simplicity. she contrasted herself with the corrupt
In Aayirathil Oruvan , her costumes were inspired by historical and fantasy styles—elegant sarees draped in traditional ways, adorned with heavy gold jewelry and intricate hairdos. sometimes with flowers