With one of the world's largest smartphone-user bases, daily life in India—from ordering groceries to finding a life partner—happens on apps.

Indian content is highly seasonal. Plan your editorial calendar around the Indian climate:

Fashion content in India is a dialogue between the sari and the sneaker.

Today, urbanization and career demands have led to the rise of the nuclear family . However, the emotional ties remain strong. Weekend phone calls to parents, mandatory visits during holidays, and the parent’s blessing ( ashirwad ) before a major life decision are still sacred. Arranged marriages, while evolving into "introduced" or "semi-arranged" meetings online, still account for a vast majority of unions.

From the butter-rich curries of Punjab and the seafood delicacies of Kerala to the fermented dishes of the Northeast, the diet is dictated by local produce and climate.