Bain predicts that the market will return to a positive trajectory by late 2024 or early 2025. To succeed, brands must focus on:
The report emphasizes that luxury is becoming a "game of inches" dictated by the top 2–5% of customers. bain luxury report 2024 pdf
Luxury in Transition: Securing Future Growth - Bain & Company Bain predicts that the market will return to
: Japan saw high growth ( +12-13% ) driven by tourism, Europe grew slightly ( +3-4% ), while the Americas and China faced challenges. Europe grew slightly ( +3-4% )
