Tsraw - Gabrielly Ferraz - 13 Sticky Loads Turn... -

For the first time in the company’s 22‑year history, the number of sticky loads had doubled overnight, threatening to halt deliveries for more than 300 retail partners across Brazil’s southeast corridor. Within minutes, Gabrielly Ferraz, the 31‑year‑old Director of Operations at , was on the phone with drivers, warehouse managers, customs brokers, and a half‑dozen suppliers—determined to prevent a cascade of missed deadlines from turning into a full‑blown supply‑chain collapse.

Gabrielly's approach to optimizing TSRAW involves a combination of techniques, including: TSRAW - Gabrielly Ferraz - 13 Sticky Loads Turn...

“The customs glitch could have cost us weeks of paperwork,” says , head of compliance. “Instead of waiting for a fix, we went back to the manual process we used before the system upgrade, and I personally signed off on each document. It felt old‑school, but it worked.” For the first time in the company’s 22‑year

Gabrielly assembled a “war‑room” on the company’s secure video platform, pulling together the head of customs compliance, the senior fleet manager, the IT lead, and the client‑service director. Within ten minutes, they mapped the exact location, status, and required actions for each load using a live GIS overlay. “Instead of waiting for a fix, we went