Look for the Canon CineStyle Picture Style download section.

Makes footage from a 70D look closer to a cinema camera.

you downloaded (it will have a .pf2 or .pf3 extension) and select it.

Visit the Technicolor CineStyle page (if available).

Reducing contrast to preserve detail in shadows and highlights. Lowering saturation to prevent color clipping.

You cannot simply drag the file onto your SD card. You must use the Canon EOS Utility software to "inject" the profile into your camera’s memory.