This era, often called the "monoculture," meant that major events—the finale of M A S H*, the release of Thriller , the O.J. Simpson car chase—were shared experiences. Everyone watched the same thing at the same time. However, the rise of cable television in the 1980s and 90s began fracturing this landscape. MTV, ESPN, and BET offered specialized content, proving that audiences craved niches.
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The way we consume entertainment content has undergone a significant shift in recent years. With the rise of streaming services such as Netflix, Hulu, and Amazon Prime, traditional TV viewing has taken a backseat. In this article, we'll explore the impact of streaming services on traditional TV and what it means for the future of entertainment. This era, often called the "monoculture," meant that