Under the leadership of actor-producer Vishal, the Tamil Film Producers Council (TFPC) launched a dedicated anti-piracy cell to track down leaks, take down torrent links, and trace the digital watermarks embedded in pirated videos.
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The rise of social media and online streaming platforms has also contributed to the proliferation of piracy. Social media platforms, such as Facebook and Twitter, have been used to promote TamilRockers and other piracy websites. Online streaming platforms, such as YouTube and Netflix, have also been criticized for not doing enough to prevent piracy. Under the leadership of actor-producer Vishal, the Tamil