The concept of a "masala" entertainer—a film containing action, comedy, romance, and drama—is uniquely Indian. While some industries began to abandon this formula out of a fear of looking outdated, South Indian filmmakers perfected it.
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Massive budgets are directed squarely at the screen—funding breathtaking sets, intricate costume designs, and crowd-pleasing practical effects. 3. The Power of "Mass" Cinema and Relatable Heroes The concept of a "masala" entertainer—a film containing