The book applies established semiotic theories to the body, emphasizing that while many gestures are conventional and social, they often originate from natural signs. Fondo de Cultura Económica Kinetic (Kinetics):
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Uno de los conceptos clave en el estudio de Guiraud es la distinción entre signos naturales y signos culturales. Mientras que algunas reacciones físicas son biológicas y universales, la gran mayoría de nuestros gestos están condicionados por el entorno social y la educación. Esto significa que el lenguaje corporal no es una lengua única, sino un conjunto de dialectos que varían según la región y la época. The book applies established semiotic theories to the
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