Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications !!link!! Official

Blogs, media-sharing sites (YouTube, Instagram, Pinterest, TikTok), and presentation-sharing platforms.

| Metric Type | Definition | Example | | :--- | :--- | :--- | | | Potential audience size | Impressions, reach | | Engagement | Active interaction | Likes, shares, comments, saves | | Influence | Behavioral change | Click-throughs, retweets with tags | | Value | Business outcome | Conversions, LTV, ROI | media-sharing sites (YouTube

A cornerstone of the Tuten and Solomon approach is the classification of social media into four distinct "zones" that marketers can use to achieve specific strategic objectives: media-sharing sites (YouTube