While BTS is Korean, Japan perfected the "Idol" system decades ago. Groups like AKB48 and Arashi aren't just singers; they are lifestyle brands. The recent explosion of YOASOBI , Ado , and Vaundy on global Spotify charts shows that the J-Pop renaissance is officially here.
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Japan possesses the second-largest music market in the world, characterized by a highly distinct business model. While BTS is Korean, Japan perfected the "Idol"