Settle pioneered the concept of "Seinfeld emails," which are daily messages about "nothing". They use ordinary, real-life observations—like a bad customer service interaction or a quirky habit—and seamlessly tie them back to a product offer. Hard Calls to Action
The numbers "1 15" in the keyword refer to the first 15 issues of the "Email Players" newsletter. A search for "Ben Settle Email Players Special Annual Issue Bundle" on eBay returned a listing for a bundle of issues from the newsletter's early days. This aligns with the "players 1 15" part of the search query. ben settle email players 1 15 new
Settle argues that every prospect has a built-in "sales detector." When a generic, hype-filled marketing email hits their inbox, the detector goes off, and they immediately tune out. The goal of the email copywriter is to write in a way that flies under the radar of this detector. This is achieved by writing conversationational, "you-focused" emails rather than formal corporate broadcasts. Settle pioneered the concept of "Seinfeld emails," which
Across the first 15 issues, several fundamental copywriting mechanics are introduced that remain core pillars of direct-response marketing: 1. The Art of the Invisible Segue A search for "Ben Settle Email Players Special
How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email).
In these foundational issues, Settle outlines how to transform an inbox from an intrusion into a destination. The goal is to make your emails the most entertaining part of your subscriber's day. When your audience looks forward to reading your messages, your open rates remain high, your unsubscribe rates become self-cleansing, and your sales resistance drops significantly. Deconstructing the Anatomy of a Ben Settle Email