Consider the lifecycle of a modern intellectual property (IP): A comic book character (print media) appears in a blockbuster film (cinema), whose soundtrack (music) goes viral on Instagram Reels (social media), inspiring a video game adaptation (interactive media), which is then reviewed by a popular YouTuber (creator economy). This "media convergence" means that entertainment content is no longer a product you consume; it is an environment you inhabit.
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TikTok and YouTube personalize media feeds for individual users. Drivers of Modern Popular Media Consider the lifecycle of a modern intellectual property