This paper examines the depiction of exclusive relationships and romantic storylines in Marathi visual media, ranging from traditional cinema to the modern phenomenon of "Marathi clips" (short-form content and web series). Historically, Marathi cinema has been revered for its social realism and deep roots in "Sanskriti" (culture), often portraying romance through the lens of family approval and societal duty. However, the advent of digital platforms has disrupted this paradigm. This analysis explores the tension between the "collective" romance of traditional films and the "exclusive" intimacy found in modern web content, highlighting how urbanization, technology, and global influences are reshaping the Marathi romantic narrative.
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Researchers are increasingly using and AI to understand how Marathi audiences engage with these romantic themes on social media: This paper examines the depiction of exclusive relationships
