The competition among creators is fierce. In the Entertainment category, legacy media giants are still relevant. According to ShareParty Insight data for Q2 2025, topped the Entertainment category with a reach of 24.7% (over 17.56 million households), followed by TRANS7 OFFICIAL (18%) and Daftar Populer (13.6%). Meanwhile, in the People & Blogs category, CURHAT BANG Denny Sumargo led with a staggering 20% reach (14.22 million viewers), highlighting the demand for talk-show style content.
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