Leads are intelligently assigned based on product category, regional pin codes, and individual sales productivity.
For decades, Chola’s sales and collections executives navigated a world of paper documents, physical field notebooks, and tedious manual processes. In the mid-2010s, the company recognized a critical need: to transform its vast network of individual officers into efficient, tech-enabled units. This vision led to the launch of the The core idea behind Leap was revolutionary: to turn every collection and sales executive into a virtual branch, putting the power of the entire financial institution in the palm of their hand. By using tablets, field teams could move beyond simple data entry to complete digital workflows, including risk-based pricing, credit scoring models, e-KYC, and seamless integration with Chola MS for insurance products.
Accelerating Growth: The Impact of LEAP and Digital Sales Innovation at Chola (Murugappa Group)
: The group manages a $9.3 billion portfolio across various sectors including vehicle finance, home loans, and loans against property.
remained strong at 19.8% for the full year FY25. Strategic Business Verticals
By digitizing lead management at the exact point of customer contact, Chola Murugappa Sales bypasses legacy coordination delays. This continuous loop of localized field intelligence, real-time tracking, and cross-enterprise digital integration ensures that Cholamandalam maintains its relentless upward trajectory across India’s highly competitive financial landscape. Share public link
: Strategic shift toward increasing the retail sales mix, which currently accounts for roughly 45% of premiums compared to 55% from corporate clients.