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Sometimes, audiences choose a "perfect victim." A campaign featuring a young, photogenic, articulate survivor may go viral, while a more complex survivor (an addict, a sex worker, a person with a criminal record) is ignored. This skews public perception and funding toward certain demographics, leaving others behind.

Their "Vuka Khuluma" (Wake Up and Talk) campaign uses survivor stories to increase survival rates for children by educating health professionals and traditional healers on early warning signs. american rape mia hikr133 eurogirls best