Should we focus on a ? (e.g., Jakarta vs. rural trends) Share public link
While global social media giants like Facebook are being left behind, TikTok has become the undisputed king of Indonesian social media, particularly among the young. By 2025, TikTok led the market with , a massive jump from 18.61% the previous year. This platform is most dominant among Gen Z (42.27%) and Millennials (33.40%), who are drawn to its short, fast-paced, and interactive video format. TikTok has evolved from a mere application into a cultural force that influences everything from fashion and beauty trends to slang and communication styles.
: Homegrown brands have taken over the market. Labels like Erigo, Thanksinsomnia, and Devá States offer high-quality, affordable streetwear that rivals international brands.