Here’s a general write‑up based on the most likely interpretation: .

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Before your film is even available for sale, your PR engine should be running. An essential early task is getting your film in front of critics, journalists, and potential buyers. A best-in-class platform allows you to send out watermarked private screeners, ensuring security while building hype. The goal is to create "controlled anticipation," where buzz is generated without revealing too much of the film.