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Solving a genuine user problem or fulfilling a market need. and deep-dive customer pain point interviews.
Teams transition from asking "Can this physics work?" to "How do we build this efficiently?"
In their seminal work, Tornatzky and Fleischer emphasize that innovation is not just a technical event but a complex organizational process Target Audience
Brainstorming sessions, hackathons, patent analysis, and deep-dive customer pain point interviews.