"We're finding that mass brands are casting more widely because their audience is diversifying," says Sarah Owen, senior editor at trend forecaster WGSN. Key benefits of using amateur models include:
An amateur model is anyone who models independently without exclusive representation from a traditional, mainstream agency. Amateur Models
: While amateurs provide fresh perspectives, some industries still find that experienced professional models offer superior results for high-stakes commercial needs. "We're finding that mass brands are casting more
Protect your boundaries. Build your network. Embrace your flaws. And step into the light. " says Sarah Owen
But what exactly defines an amateur model in today's landscape, and why are brands increasingly turning away from traditional modeling agencies to find "real people"? What is an Amateur Model?