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The Media houses are reinventing their business models , And are increasingly focusing on digital . The 100 million plus subscriber base of these platforms testifies the growing appetite for digital media. India , as a market , boasts of one of the youngest populations worldwide . Media consumption across platforms , especially digital , is expected to drive growth . There are lots of regional language and cultural nuances to navigate & lots of opportunities and challenges . Digital has emerged as one more medium For providing media to customers , media & entertainment will witness substantial growth across digital media , from the present 14% . Digital media now accounts for a third of total advertising spends in India. The Media & entertainment sector has grown 10% and reaches to INR 2,05,000 cr . Media sector to grow to INR 2,75,000 cr by 2025. Media industry growth rate 13% , Higher than GDP growth rate which is 8- 9% .

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Indian media and entertainment is scripting a new story - EY The Media houses are reinventing their business models