Launched as a digital wallet, Nequi has become a cultural phenomenon in Colombia. By early 2026, the platform had amassed , effectively making it one of the largest "banks" in the country by user count, despite not being a traditional bank. Nequi's success lies in its simplicity, accessibility, and low barriers to entry. It allowed millions of unbanked and underbanked Colombians, including young people and independent workers, to seamlessly send and receive money, make payments, and manage their finances directly from their smartphones.
The bank is a founding signatory of the and adheres to the Equator Principles to manage environmental and social risk in project finance. Bancolombia actively works to promote clean technologies, energy efficiency, and sustainable finance lines, supporting clients in reducing their carbon footprint while ensuring its own operations align with global climate goals through partnerships like the World Wildlife Fund (WWF) and the 1.5°C Business Ambition initiative . bancolombia