: Click-through galleries celebrating celebrity transformations or red-carpet looks.

This has created a new genre of : the "Hijab Transformation." When a celebrity like Zaskia Gotik (formerly a "sexy dangdut" singer) debuted her hijab photo, the internet broke. Her "poto artis jilbab" became the most downloaded image on several local portals for a month.

Dulu, sosok artis berhijab di Indonesia mungkin identik dengan peran-peran tertentu dalam sinetron religi. Kini, definisi itu telah meledak. "Artis jilbab" bukan lagi sekadar aktris yang kebetulan menggunakan kerudung, melainkan sebuah genre tersendiri dalam industri hiburan. Kehadiran mereka sangat dominan, terutama di panggung media sosial.