Investigate the visual landscape of the target industry. Look at competitor branding to ensure your concept does not accidentally copy an existing mark. Create a moodboard filled with typography styles, color palettes, photography, and textures that match the project's creative direction. Step 3: Sketching and Mind Mapping
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Write down words associated with the brand and branch out with related concepts. 3. Sketching and Conceptualizing Investigate the visual landscape of the target industry