The rise of the internet and cable television shattered this uniformity. Audiences fractured into niche communities. Content choice expanded exponentially, allowing individuals to seek out specialized material that aligned precisely with their specific interests.
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However, this abundance has led to the "Paradox of Choice." With over 500 scripted TV series produced annually, the competition for audience attention is zero-sum. Consequently, intellectual property (IP) has become the only safe harbor. Franchises—Marvel, Star Wars, The Witcher—dominate because they come pre-loaded with emotional investment. The rise of the internet and cable television