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For most of the 20th century, entertainment content followed a top-down model. A handful of major Hollywood studios, television networks, and print publishers acted as cultural gatekeepers. Content was created for the masses, meaning television shows, films, and music had to appeal to broad demographics to succeed. This created a shared cultural lexicon; millions of people watched the same broadcast at the same time, establishing a unified pop-culture conversation.

To understand where we are, we must briefly look at where we came from. For the latter half of the 20th century, popular media was a monolith. In the United States, three major networks (ABC, CBS, NBC) dictated what the nation watched. A single episode of M A S H* or Cheers could draw 40 million viewers. Entertainment content was a "watercooler" experience—a shared, synchronous event. xxxvideofree top

The media and entertainment industry is built on several key segments that define our cultural trends: For most of the 20th century, entertainment content